word of mouth is critical to reduce and facilitate your marketing cost. Are the people you are selling to are connected? If your clients are buying English lessons, it is not part of their core identity. If they are photographers, it is, so they are much more likely to spread the news.

The power users of your business are critical. They are your biggest fans (creating WOM) and create substantial revenue per user. Make sure your product/service allows them to thrive (Find them, embrace and empower them, and give them tools to operate). Inspired by Seth Godin’s Blog.

Offering a free trial is not really free for your potential clients. They pay a price in time, and emotional investment that will drive them to close a deal with you, instead of investing additional effort searching for an alternative from scratch.

Creating a Scarcity element is important while marketing and selling. If you do it well, you make your clients purchase now instead of delaying the decision. It does require some creativity, where can you create a feeling of scarcity in your offering, without making it look fake?